Raw material – paddy is available locally with huge quantities in the adjacent districts of the mill, the mill is basically set up in a bastion area for paddy procurement. Paddy can also be procured from custom milling agencies set up by the government of Odisha. It can also be procured from neighboring states like West Bengal and Andhra Pradesh. There is no dearth in supply of raw-materials and due to the seasonal nature of raw-materials, paddy will be procured and stored in the warehouse for round the year production.
The target people for rice supply are the farmers, the merchants who deal with rice and other associated products. The unit at Bhadrak, has a comfortable market for selling its products in all types of markets, be it local inert market or export. GIPI plans to sell 50% of all rice manufactured to Bangladesh and a few European countries where we currently have rock solid contacts. We already have different types of orders from our export contacts and local Odisha market as well as interstate. GIPI is more interested in Free Sale marketing rather than custom milling. We have an experienced marketing team that will ensure that all orders will meet with the manufacturing capacity that GIPI will possess.
